FMCG Supply Chain Excellence
A Practical Guide
Why FMCG Supply Chains Are Different
FMCG businesses operate in a high-volume, low-margin environment where execution quality matters.
Stock-outs can impact sales immediately.
Excess inventory destroys cashflow.
Poor forecasting increases working capital requirements.
Customer service failures can damage commercial relationships.
The Five Drivers of FMCG Supply Chain Performance
Forecast Accuracy
Better forecasting improves inventory investment decisions.
Inventory Health
Balancing availability with working capital efficiency.
Service Levels
Maintaining customer satisfaction without excessive inventory.
Distribution Efficiency
Reducing unnecessary handling and transportation costs.
Data Visibility
Creating transparency across the supply chain.
Key Questions Every FMCG Business Should Ask
Do we have the right inventory?
Do we have it in the right location?
Can we predict demand accurately?
Are we carrying unnecessary stock?
Are we measuring service appropriately?
